The Hydration Routine

This routine is best for normal to dry skin, which typically gets tighter during the day. This leaves your skin craving a rich, creamy moisturiser that hydrates and nourishes. The next best thing is drinking a bucket of water - try doing that in 30 seconds. Shop now!

2-Step, 30 second routine

Step 1:

Add a couple of pumps of ‘Cleanse + Glow’ to your reusable ‘Wipe + Glow’ pad (or cotton pad) and gently wipe your face and eyes. Repeat and pat dry if necessary.

Step 2:

Apply 1/2-1 pump of ‘Pump + Glow’ to your crystal clean skin and smooth across face and neck. For extra glow in the day, apply a little more to your nose, forehead and cheekbones.

Want an extra glow? Amplify your ritual with our Cinch Boosters!

NON-NEGOTIABLES

Bare-faced confidence is not a dream, it’s our reality and to support that we suggest applying your favourite sunscreen as the last step of your morning routine. 365 days a year!

WhY CINCH?

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“After having my son I wanted to simplify my complex skin routine without compromising the benefits. I searched for a “miracle product” but it didn’t exist, so I created it.”

Renee Moore - Founder