It's time to say goodbye

The beauty world moves fast. One minute it is all about a 10 step routine, the next it is some miracle cream that costs as much as a weekend away. But not every trend deserves our time, money, or bathroom shelf space. At Cinch, we are calling it: these are the beauty trends we are officially over.

The Hype Cycle: Trends and Price Tags

Chasing every viral hack or dropping $$$ on the latest miracle product is not a routine, it is a rollercoaster. If the price tag feels more like you are buying into hype than getting real results, it is not worth it. The best routines are tried, tested, and built to last. Less waste, more results.

Too Many Products, Not Enough Sense

Seven steps, fifteen serums, three moisturisers… sound familiar? Overconsumption is not self care, it is clutter and a big win for the beauty industry’s bottom line, not your skin. Smart multi tasking products save time, space, and sanity.

Filters as the Default

When altered skin becomes the norm, real skin starts to feel wrong and that is not OK. Skin texture, freckles, and pores are normal. Filters should be fun, not a measuring stick.

Flawless as the Goal

Perfection does not exist off screen, and chasing it can destroy confidence instead of building it. Glowy, healthy, happy skin? That is the vibe.

Our Last Thoughts

The beauty industry loves a trend, but your skin does not need all the noise. It needs simplicity, honesty, and products that actually pull their weight. Let us leave these played out fads behind and focus on what really works.